Onsite check-in and session scanning for Heineken Commerce Week
900 attendees in Amsterdam, scanned in with QR tickets from Heineken's own registration platform and tracked across ten sessions with colour-coded NFC wristbands.
- Client
- Heineken
- Event
- Multi-session commercial conference
- Location
- Amsterdam
- Date
- 2024
- Partners
- Jack Morton, ATPI
- attendees
- 900
- sessions
- 10
- session scans
- 1,800
- reporting platform
- 1
The brief
Heineken Commerce Week brought 900 people to Amsterdam for a week of plenaries, breakout workshops, dinners and a closing party. The team needed fast, reliable onsite technology and live visibility of who was where across the programme.
What we did
- Integrated with Heineken’s registration platform, so attendees used the QR ticket they had already received
- Scanned QR tickets at arrival and issued each attendee an NFC wristband
- Colour-coded the wristbands by registration type, so staff could see at a glance who was who
- Tracked session check-in across all ten sessions, with live attendance and engagement visible to the team throughout the week
Our onsite team worked alongside the agency team throughout, giving quick support and answering questions as they came up.
The result
1,800 session scans across ten sessions, all reported in one place, without asking attendees to register twice or carry a second ticket.
