An interactive RFID traveller journey for Marriott International
Nine RFID touchpoints across three themed zones matched each guest to one of 27 traveller archetypes, printed as a postcard. 500 journeys, 100% uptime.
- Client
- Marriott International
- Event
- Brand activation at Commercial Connections and GSO Exchange
- Location
- The Algarve, Portugal
- Date
- 2025
- Partners
- Ignis
- personalised journeys completed
- 500
- traveller archetypes
- 27
- interactive touchpoints
- 9
- uptime across all experiences
- 100%
The brief
Ignis, the lead agency, asked us to help create an interactive experience for Marriott International at its Commercial Connections and GSO Exchange event in the Algarve. The idea was to help guests discover their own traveller type by engaging with Marriott’s range of travel brands, then give them something to take home.
What we did
We designed and built a custom RFID platform for the activation:
- Branded RFID cards for every guest
- Nine interactive touchpoints across three themed zones, music, culinary and sport
- Real-time capture of each guest’s choices as they moved between touchpoints
- A scoring engine that calculated one of 27 traveller archetypes from those choices
- Printed postcards delivering each guest’s result on the spot
The result
500 guests completed a personalised journey and left with a printed result, and every touchpoint ran with 100% uptime. Choices were captured in real time across the event.
